Pricing that scales with your leads

Pick Starter or Business, add a card, and the next 14 days are free. Whichever plan you picked, the trial runs on Business's features — SMS campaigns, analytics and email from flows included — with an allowance sized for evaluating. The exception is email: AI replies to email and email campaigns both come with a paid Business plan. The plan decides what day 15 charges, not what you can try. Cancel before day 15 and you pay nothing at all.

On day 15 the plan you picked begins and its first payment is taken from the card on file — monthly or yearly, at the price shown above for the cycle you chose. Changed your mind in the meantime? Switch between Starter and Business before day 15 and you are charged for that one instead. Either way we email you before the trial ends, so the first charge is never a surprise.

Read the cancellation policy

One unit of AI work — an AI reply in a conversation, a qualification step, a campaign message generation. A typical lead conversation uses around a dozen actions end to end.

Your flows pause until the next calendar month, and we let you know well before you get there. Upgrading lifts the limit immediately — no lost data, no surprise overage charges, ever.

Seats aren't extra: Starter and Business each include up to 20 team seats, and an Enterprise contract sets its own number. Phone numbers aren't ours to charge for — Send4 sends SMS through your own Twilio or Vonage account, so you rent the numbers and pay the message fees to that provider directly, with no markup from us. Plans differ on AI volume, features such as email replies and campaigns, and support, not on people.

In your account, from the billing portal — a couple of clicks, no email to write and nobody to talk to first. Cancel during the trial and nothing is ever charged. Cancel a paid subscription and it keeps running to the end of the period you have already paid for, then stops renewing. Changing plans is separate — that happens from the plan page in your account: upgrades apply immediately, downgrades at the next period.

Read the cancellation policy

A monthly subscription is not refunded for the month already running — you keep access until it ends. An annual subscription cancelled within 30 days of the period starting is refunded for the whole months you have not used. Billed something that looks wrong? Email [email protected] and we will sort it out.

Read the refund & dispute policy

By card, through Stripe. You add the card when you start the trial, and from day 15 the plan renews automatically on the cycle you picked. Stripe handles the card details — we never see or store the number. We are not VAT registered, so there is no VAT: the price you see is the amount you pay. Enterprise runs on a custom contract, with billing terms agreed with you directly.